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Dior Double Take: Is Lady Blue in the Mood?

April 12, 2010

The latest Lady Dior Lady Blue ad campaign

Is it just me, or does anyone else, upon seeing the latest Lady Dior ad campaign, immediately think In the Mood for Love’?

The new Dior handbag campaign, entitled “Lady Blue”, depicts actress Marion Cotillard on a balcony overlooking Shanghai with a Tony Leung look-alike.

The campaign, shot by Steven Klein, is the third in a four-chapter series, and will be followed by a 12-minute film directed by David Lynch, shot in Shanghai and set to debut on Ladydior.com on May 15.  While the website will begin running teasers on April 20th, it currently shows an image of smoke- coincidentally?- reminiscent of one of the most evocative scenes in In the Mood for Love?

Whether or not you want the Dior handbag, see Wong Kar-Wai’s masterpiece of a film.  It is worthy of imitation.

Wong Kar-Wai: In the Mood for Love

Smoke scene: In the Mood for Love

In the Mood for Love

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