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Frozen Assets: A portfolio of ice cream trucks that yield sweet returns

April 8, 2010

The Scoop van (photo: thecoolhunter.co.uk)

The recent warm weather has me dreaming of the chime of the ice cream trucks of my childhood.  Luckily, a host of new frozen mobiles have arrived to cater to the inner-child in us all, while satisfying the more refined tastes of our outward-adult.

In the U.K., Scoop has sweetened up black vans with neon lights, chandeliers and gourmet flavored ice cream (a scoop of Turkish Delight, champagne or marmalade anyone?).  Served up in Chinese take-out containers by ‘Saucy Scoop’ stewardesses, you surely won’t need any encouragement to partake in their portable chocolate fountain.

Closer to home, Leyla Safai grooves her unicorn bedazzled pink HeartsChallenger truck along L.A.’s Sunset Boulevard, and now in New York and Miami, to the tune of her bespoke electro-soundtrack. On the menu: frozen goodies from around the globe, including Japanese mochi and Armenian teddy bear bars.  Not in the dessert mood? HeartsChallenger also serves up a range of inedible sweets including jewelry, limited edition clothing, mix-tapes, vintage sunglasses and glitter guns.  Leyla Safai knows how to keep you cool.

For the architecturally inclined, there’s L.A.’s Coolhaus, the silver-mobile converted postal van with chrome rims (or Rem’s), a pink top, and a fold-down bar and table. Designed by two Los Angeleno architects (Freya Estreller and Natasha Case), the Coolhaus truck is happily driven by architects, designers, developers, artists, bakers, actors, writers, musicians and people from other walks of life. The designer mobile serves up fitting designer treats: gourmet ice cream sandwiches named after Freya and Natasha’s best loved architects and styles (Mintimalism and Frank Behry among them).  And of course the truck’s name is a riff on Rem Koolhaas.

Now that’s something to scream about.


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